Imagine a search engine that doesn't track you or collect your data. All the data traces you generate as you use it disappear immediately, and you can browse safely and privately. In the era of big tech and data farming, that sounds like a fantasy, right? But, thanks to DuckDuckGo, a privacy focused search engine, you no longer need to rely on Google. So what is DuckDuckGo? How does it work? And is DuckDuckGo safe?
Mar 01, 2021 · 4 min read
DuckDuckGo is a privacy-focused search engine. Unlike Google, it offers no personalized search results, making it harder to get caught in an information echo chamber. It doesn't profile its users according to their search patterns, and everyone gets the same search results.
While it functions primarily as a web search engine like Google or Bing, DuckDuckGo also has its own Chrome add-on. DuckDuckGo is a stripped-down search engine, which doesn't offer you many additional features, but instead focuses on its main function — providing a quality and private search experience.
DuckDuckGo also doesn't split its search results across multiple pages. Instead, you've got a single endless scroll. This is way more convenient, as in Google's case, many users don't bother looking further than the first page.
So, how safe is DuckDuckGo? First of all, DuckDuckGo's main selling point is your search privacy. This means that DuckDuckGo doesn't collect your data and track you when you search. Unlike Google, it doesn't associate what you look for online with your IP address. That means you won’t be bombarded with personalized ads.
Also, it doesn't collect your search history, so every time you use the engine it’s a fresh start. Of course, the drawback of this is the lack of an auto-suggest function, but that’s a small price to pay for more private browsing. You can also share your personal data with DuckDuckGo, but only if you wish to.
Of course, DuckDuckGo still has to monetize its operations somehow, so it still uses ads based on keywords you type in. If you search for “cat food”, the ads on DuckDuckGo’s search page may reflect that. However, the service won’t remember that you looked up cat food once you navigate to a new page.
It also uses affiliate codes and earns commissions when a user buys a product after searching through DuckDuckGo, or through one of their adverts.
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