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Platform For Privacy Preferences Project

(also P3P Project)

Platform For Privacy Preferences Project (P3P Project) definition 

Platform For Privacy Preferences Project (P3P Project) refers to an obsolete protocol that was designed to help websites express their privacy practices in a standardized, machine-readable format. This way, it could help improve user privacy by allowing browsers to understand and compare privacy policies automatically. 

See also: Privacy policy, Standard generalized markup language

History of the Platform For Privacy Preferences Project

The P3P project was initiated by the World Wide Web Consortium (W3C) in 1997. It aimed to create a standardized, machine-readable format for websites to disclose their privacy practices. In 2002, P3P 1.0 was officially released as a W3C recommendation. This marked the beginning of its implementation phase, with Microsoft Internet Explorer 6 becoming one of the first major browsers to support P3P. 

However, P3P faced several challenges that ultimately led to its failure. One major problem was the complexity of implementing P3P policies, as creating and managing XML-based policies required a lot of time. 

It was also voluntary — no strong regulatory or market pressures were present to encourage adoption. Many businesses did not see a clear benefit to implementing the protocol, especially when the immediate benefits to their operations were unclear.

By the late 2000s, major browsers and websites began to abandon P3P support. The W3C eventually acknowledged that P3P was ineffective and ceased its active development and promotion.