Web content management
Web content management
(also WCMS)
Web content management definition
Web content management, or WCM, refers to the process of creating, managing, and optimizing digital content on a website through a web content management system such as WordPress.
See also: access management, access control entry, identity and access management, web content filtering, content delivery network
Web content management best practices
- Use a content strategy. Start by establishing a clear plan for what content you will create, why you’re creating it, who it’s for, and how it supports your overall goals.
- Strive for consistency. The best way to achieve business goals through content is by making sure you post with consistency including your style, tone, as well as publishing.
- Prioritize SEO. SEO, or search engine optimization, includes using various techniques such as effective use of keywords and ensuring your site structure is user-friendly to improve your ranking by search engines.
- Regula content update. Keeping content fresh and relevant is important because it helps keep your audience engaged, and also signals to search engines that your website is active.
- Responsive design. Web content management also includes the layout of the content. Make sure that web pages work well on all types of devices, both desktop computers, laptops, and smaller devices such as smartphones and tablets.
- Measure and adjust. One of the keys of successful web content management is using analytics to understand what content is working and what isn’t. You can use the information you get from web analytics to keep refining your content strategy.