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Vanity domain

Vanity domain definition

Vanity domain is a domain name or URL registered in the Domain Name System (DNS) to reflect the identity of the person registering the domain. This is in contrast to domain names that go to a specific firm or the company's services. Similar to vanity license plates, which reveal personal information about the vehicle's owner, vanity domains provide personal information about the domain name's owner.

Benefits of using a vanity domain:

  • Easy to remember. In overcrowded social media platforms, a vanity URL makes it easier for your target client to remember who you are, what you do, and why your brand is important to them.
  • Easy to share and use. As part of the vanity URL process, you can quickly choose a top-level domain (TLD) and specify distinct naming patterns when sharing links to certain areas of your site.
  • Increased SEO value. By including the target keyword in the brand name, you're strengthening the connection between the two.
  • Increase in CTR. Vanity URLs enhance click-through rates significantly. Users can easily understand these URLs because they contain the brand or product name.