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Mobile tagging

Mobile tagging definition

Mobile tagging refers to the practice of attaching specific markers, such as barcodes or QR codes, to physical objects for easy identification. These tags are scanned or photographed by a mobile device's camera, allowing users to access digital content, information, or interactive experiences related to the tagged object.

Mobile tagging should not be confused with the traditional use of barcodes. While both serve the purpose of encoding and retrieving information, mobile tagging has evolved to be more versatile, user-friendly, accessible, and specifically to be used with smart devices. For example, scanning a QR code on a poster to visit a website.

See also: qr code phishing, geotagging

Mobile tagging examples

  • Restaurant menus. Many restaurants use QR codes on their tables that customers can scan to access the menu on their smartphones. This allows the restaurants to easily update their menus without reprinting them.
  • Product packaging. Products in stores, such as books, often have QR codes that provide additional information about the product, including reviews or even price comparisons.
  • Museum exhibits. Museum visitors can scan QR codes next to artworks to learn more about the artist, the history of the piece, or related multimedia content.
  • Event tickets. Tickets for concerts, movies, or sporting events often include QR codes to automatically grant access to the venue after scanning the code.