Email signature definition

An email signature is a block of text at the end of an email message with information about the sender. The signature typically contains the sender’s name, contact details, or professional information (e.g., the sender’s job title). However, some users may customize email signatures to include a funny quote or an eye-catching remark.

Information email signatures may include

• Name and surname
• Contact details (e.g., email address, phone number, address)
• Job title
• Area of expertise
• A website URL
• Links to social media sites
• Additional information (e.g., a quote)

Benefits of email signatures

• They can make an email look professional.
• They provide useful information the recipient may need.
• They can boost brand awareness and recognition.
• Brands may increase their social media following with links to social media profiles in email signatures.
• They can create more brand consistency among people working for the same company (i.e., using email signatures of the same design).
• They can be used to promote offers.

Email signatures and cybersecurity

• Email signatures can be used to add credibility to phishing emails.
• A professional-looking email signature doesn’t automatically mean the sender can be trusted.

Further reading