Skip to main content

Home Digital optimization

Digital optimization

Digital optimization definition

Digital optimization is the process of using technology and data to fine-tune current digital processes, systems, and strategies. The aim is to boost effectiveness and earning while also minimizing the workforce needed to achieve it. It’s both a way to know which digital tech to invest into and to make the most of the tools and platforms you already own.

History of digital optimization

Businesses started paying attention to digital optimization in the early 2000s. As companies started doing more and more business online, they understood the need to improve their digital resources and give themselves an advantage.

Digital optimization example

Search engine optimization (SEO) is the most straightforward digital optimization example. SEO experts work to make digital content better and improve its rankings in search engine (for example, Google) results. Conversion rate optimization (CRO) is another good example. CRO aims to increase the number of website visitors who perform a desired action — like buying something.

Advantages of digital optimization

  • Boosts productivity and helps save costs.
  • Creates smoother, more enjoyable experiences for users.
  • Helps gain an advantage over competitors in the market.

Disadvantages of digital optimization

  • Needs a lot of time, knowledge, and investment.
  • Calls for ongoing effort, not just a one-time task.
  • Can interrupt normal business operations and might not always provide the expected gains.