Incogni vs. Onerep: Two data removal services face off

Disclaimer: The trademarks shown are for illustrative purposes only. NordVPN and Incogni have been developed by related entities, both part of the same corporate group.

Incogni vs. Onerep: Summary table

If you only have a minute and want a condensed summary, the table below shows Incogni and Onerep’s qualities side by side for key categories.

The information on data removal service features presented in this comparison was last verified on the data removal service providers’ official websites on February 20, 2026. The Trustpilot ratings were also checked on their respective pages on the same date. This information is subject to change.

Data broker coverage

The number of brokers a service covers directly affects how much of your personally identifiable information (PII) it can remove and how much of it remains exposed to risks like identity theft and targeted scams. The more data brokers a company contacts on your behalf, the fewer places your name, address, phone number, or email address can surface in search results. Coverage also depends on what type of brokers (such as public people-search sites, private marketing databases, or recruitment and risk assessment firms) are included.

Incogni’s broker coverage

Incogni says it covers over 420 data brokers. Many of the covered platforms are people-search sites. These sites act like specialized search engines that compile information from public records and other third-party sources, then publish profiles tied to an individual. Some people-search sites also sell access to details such as phone numbers, home addresses, or family connections.

Incogni does not limit removals to only public listings. The service also sends requests to private data brokers, including marketing, recruitment, and financial databases, and risk mitigation services. These databases can circulate personal information without displaying it on a searchable profile page.

With Incogni’s “Unlimited” plan, users can submit custom removal requests for over 2,000 additional sites outside Incogni’s standard broker list. International coverage is another differentiator. Incogni operates across 35 countries and can utilize privacy laws such as the GDPR and CCPA when sending removal requests.

For users comparing the best data removal services, whether that means Incogni vs. Onerep, Incogni vs. Optery, or Incogni vs. DeleteMe, the breadth of broker coverage is usually the first metric to look at.

Onerep’s broker coverage

Onerep cites coverage of just over 310 data broker sites (sometimes specified as 313 on its site). Most are people-search sites, which makes Onerep primarily a tool for removing public profiles that surface names, home addresses, phone numbers, and family ties.

Onerep’s broker coverage places less weight on private marketing or recruitment databases. These databases do not always publish profiles that appear in standard search results, but they can still store personal information and share it with other companies.

Onerep does not pitch itself as an international service. Its website and support materials frame the product around the United States, and there’s no clear indication that the service is available internationally.

Geographic availability and reach

Geographic availability shapes which parts of the data broker ecosystem a removal service can actually touch. Data brokers sit under different legal rules depending on where they operate from and where the data subject lives. When a service supports multiple countries, it can send requests under different privacy laws, giving it reach into records spread across multiple regions.

Incogni’s reach:

Incogni is available in the United States, Canada, the European Union (27 countries), the United Kingdom, the Isle of Man, Switzerland, Norway, Iceland, and Liechtenstein. Wider geographic reach means the service can follow data trails that cross borders and help people with international profiles. That’s significant because many data brokers operate internationally and don’t just stop at the edge of a single market, even one as large as the US.

Incogni references established privacy laws such as the GDPR, CCPA, and PIPEDA when submitting removal requests. While legal leverage does not guarantee immediate compliance from every site, it provides a structured basis for formal requests and repeat follow-ups if information resurfaces.

Onerep’s reach:

Onerep positions itself squarely around the United States and does not claim wider international coverage, which turns geographic reach into a clear point of difference between it and Incogni. US users can benefit from removals on Onerep’s covered sites, but the service isn’t aimed at people who need data removal that follows them into Europe or other regions.

How Incogni and Onerep remove your data

Incogni and Onerep both automate the process of removing your data. They scan data broker sites for your personal information, submit opt-out requests, and keep checking for reposted listings. Where Incogni and Onerep diverge is in how they scan, how they document progress, and how they handle follow-ups over time.

Incogni’s removal process

With Incogni, data removal is a structured process that runs through legal requests and automated monitoring. The service uses your details to find where data brokers list your details, sends formal opt-out requests on your behalf, and revisits the same brokers on a schedule to clear new or reposted entries. The data removal process follows these steps:

1. 1.You submit personal information. At this first step, you provide details such as your name, home address, email address, phone number, and date of birth so Incogni can match listings to the correct person — you.
2. 2.Incogni scans its covered broker list. The service looks for records tied to your identifiers across the broker sites in its network.
3. 3.Incogni submits removal requests. Incogni sends opt-out or deletion requests based on each site’s process and the privacy laws that apply.
4. 4.You track progress in the dashboard. The dashboard shows request statuses, such as “Removal requested,” so you can see which sites are in progress and which are completed.
5. 5.Incogni re-checks and follows up. The service runs recurring scans every 60 to 90 days and resubmits requests if your information reappears.
6. 6.“Unlimited” adds custom removals. With the “Unlimited” plan, you can submit custom removal requests for sites outside Incogni’s standard broker list, including sites not covered by default.

Onerep’s removal process

Two aspects stand out in Onerep’s data removal process — speed and visual confirmation. The service starts by scanning for profiles tied to your identifiers using True Scan technology, which Onerep describes as an “instantaneous” scanning system. It then submits opt-out requests and verifies whether listings are gone, sometimes with visible proof in the dashboard. This is how Onerep’s data removal process unfolds:

1. 1.It starts with True Scan. Onerep scans data broker sites it covers for profiles that match your identifiers using its True Scan technology and compiles the results in your account.
2. 2.Onerep submits opt-out requests. The service then sends out data removal requests to the sites where it finds matching listings.
3. 3.Onerep verifies removals with visible proof. Onerep re-checks listings after a request is processed and documents the removal in the dashboard, including evidence such as screenshots and source links.
4. 4.Onerep repeats scans to catch reposted data. The service runs recurring scans to detect when a profile returns and triggers another opt-out request.
5. 5.Higher tiers add custom removals. Onerep’s “Pro” tier includes custom removal requests for sites outside the standard coverage, which can help with removing your personal information from niche sites.

Scan speed and frequency

How fast a service scans data broker lists affects how quickly it spots your personal information and gets removal requests out the door. How often it rescans those lists defines the window in which it can confirm whether removals are holding or whether brokers have put your entries back after the initial cleanup (yes, some do put them up again). So recurring checks count nearly as much as the first sweep.

Incogni’s scan speed and frequency

Incogni’s initial scan can take up to 48 hours, but the exact completion time is contingent on the number of brokers being checked and the volume of records tied to your identifiers. Incogni has a bigger broker list and works across multiple jurisdictions, so initial scans can take somewhat longer for thoroughness. But the upside is that it offers a wider reach in return.

A removal request is typically resolved within about two weeks. If the broker has not removed the data after 10 days, Incogni continues sending follow-up requests, usually about every 10 days, until the listing is addressed. Surfshark (which originally launched Incogni) describes the end-to-end removal process as taking 30 to 45 days on average.

After your data has been removed, Incogni runs recurring follow-ups every 60 to 90 days depending on broker type (public or private). If your information reappears on a covered site, the service resubmits a removal request. This recurring cycle is built into all plans and is part of Incogni’s long-term monitoring approach.

Onerep’s scan speed and frequency

Onerep promotes a one-minute scan that generates a free exposure report and describes this first scan as instant. Independent coverage also describes Onerep’s scans as typically completing within several hours. This means users can expect to see where their profiles appear shortly after signing up.

After the initial scan, Onerep submits opt-out requests to covered sites. The service then checks whether listings remain visible and documents the results in the dashboard. If a profile is still live, the status reflects that.

Onerep also runs recurring scans to detect when information reappears and emails monthly reports. If a listing returns, the service submits another removal request and updates the dashboard accordingly. Ongoing monitoring is included while the subscription remains active.

Pricing and plans

After you compare what the services actually do, the next question is what they cost. Incogni and Onerep both provide individual and family plans, along with higher tiers (“Unlimited” and “Pro,” respectively) that add a custom data removal option. Since prices can change, make sure to confirm the latest figures on the official websites before subscribing.

Incogni’s pricing

Here’s how Incogni structures its plans and billing options at the time of writing.

* - Offered as data removal and identity theft protection, an all-in-one type plan. Adds NordProtect, which is a third-party identity theft protection service. 

** - Available to US residents only.

These prices and other related information were taken from Incogni’s official website on February 20, 2026, and may change over time.

Onerep’s pricing

Below is an overview of Onerep’s current plans and how pricing changes between individual, family, and “Pro” tiers.

These prices and other related information were taken from Onerep’s official website on February 20, 2026, and may change over time.

Security and trustworthiness

A data removal service cannot work without access to your personal details, including your home address, phone number, birth date, main email address, and other key identifiers (if relevant). That makes its own security posture non-negotiable because any weak point here risks turning the service itself into another source of data theft. The provider you pick should treat your data as carefully as you do and be transparent about how it’s protected and how the company’s processes are audited or reviewed.

Incogni’s security measures

Incogni is often cited as a secure and trustworthy service for handling sensitive information. So let’s get specific. To secure your data that moves between your device and the Incogni site and maintain its confidentiality, Incogni uses strong, up-to-date encryption. The company also enforces a strong password policy and extends an option to enable two-factor authentication (2FA) for an enhanced level of security.

The bigger trust question is whether anyone has independently checked Incogni’s process claims. As it happens, we can point to at least one third party. Deloitte has issued an independent limited assurance report under the ISAE 3000 standard over Incogni’s stated data removal processes. At the back end of 2025, the audit firm checked Incogni’s stated process claims and did not find evidence that they were materially misstated under the report’s criteria. 

The report addresses items such as Incogni’s broker coverage figure, broker confirmations, recurring follow-up requests at the stated intervals, and the cumulative volume of removal requests processed.

Incogni says it is the first data removal service to undergo this type of third-party assessment.

Trust signals also come from public track records. Incogni holds an A+ rating from the Better Business Bureau, and the publications PCMag and PCWorld have given Incogni Editors’ Choice awards.

Now for the nuance — none of these signals on their own can guarantee a perfect outcome in every situation or indicate that the service will fully lock down your online privacy. But they do give you firmer evidence than just marketing copy to go on. And that’s very important when you’re judging a service that works with your most sensitive data.

Onerep’s security measures

Onerep uses encrypted connections to protect data transmitted between users and its platform and supports 2FA, the same as Incogni. Onerep’s privacy policy outlines how personal information is collected, stored, and processed. The policy includes a California privacy notice that explains user rights under California law. The policy does not explicitly reference the GDPR.

But unlike Incogni, Onerep does not publicly list an independent third-party assurance report over its removal processes comparable to a Deloitte assessment.

And while Onerep, for its part, maintains a profile with the Better Business Bureau, it does not prominently market a rating as part of its trust story. The service has been reviewed by technology and privacy publications as well, yet it has not earned the same Editors’ Choice badges that Incogni references in its own materials.

Onerep was also drawn into a widely reported controversy in 2024. KrebsOnSecurity, a publication on computer security and cybercrime run by investigative reporter Brian Krebs, published an article reporting that Onerep’s founder had ownership ties to several people-search websites, including a site called Nuwber. In a subsequent public response, Onerep’s owner acknowledged an ownership stake in the people-search business but stated that there was no operational overlap between those sites and Onerep’s data removal service.

Mozilla, which was partnering with Onerep at the time, chose to end that affiliation after the investigation was published.

Security and trust pull in different directions here. You can look at Onerep and reasonably conclude that its security controls are sound, but for many people choosing a data removal service is also a trust and ethics decision, and it’s important for them to know who runs the service and what they’re connected to. Mozilla’s decision to cut ties with Onerep after the reporting came out is an example of just that. 

So if you care about this side of the equation, what we recommend you do is treat the decision about whether to use Onerep as your own call to make. Read the original reporting, read the response, and then ask whether you trust the service to act in your interest over the long term and whether its incentives align with what you expect from a data removal service handling your personal information. 

Dashboard and reporting

After removal requests are in motion, what you see next becomes important. A dashboard ideally should show you two things — where your data was found and what’s been done with it. Incogni and Onerep present this information differently.

Incogni’s dashboard

Incogni’s dashboard is designed around simplicity. It displays the full list of covered data brokers and the status of your removal requests at each. On that screen, you can see:

• Status indicators such as “Removal requested,” “In progress,” and “Completed.”
• A timeline view for each request.
• Recurring follow-up tracking. 
• Periodic progress updates summarizing activity.

With Incogni, what you get is a clear status view, not a blow-by-blow record. You can see which brokers have been contacted and which removals are confirmed, but you won’t typically see before-and-after screenshots of individual listings.

Onerep’s dashboard

Onerep pushes more detail into the evidence. Its dashboard calls out where your listings were found and whether they are still publically visible. With Onerep, you can see:

• Visibility into specific sites where profiles appear.
• Before-and-after screenshots of removals.
• Direct links to listings where your data was found (when applicable).
• Ongoing scan updates that reflect changes.

This structure gives users more granular confirmation of what information was removed and from where. Where Incogni keeps the view high level, Onerep’s reports are built around specific listings and show concrete visual proof of their status.

Custom removal requests

Standard broker lists cover a large slice of the data broker ecosystem, but they don’t cover all of it. Forums, niche directories, and smaller aggregator sites can still publish or recycle personal information. Custom removals exist for exactly this reason. They widen the net when you’re trying to remove your information from the internet beyond the default broker list.

Incogni offers custom removal requests through its “Unlimited” tier. The company says “Unlimited” supports custom removals for over 2,000 additional sites beyond its standard coverage and does not cap the number of custom submissions. Incogni also frames this tier as an option for more complex cases that may require privacy expert assistance.

Onerep includes custom removal requests in its “Pro” tier. Onerep describes these requests as handled by its team and used for sites outside the standard coverage list — essentially, any site where your information appears. It does not state a cap on how many of these custom requests you can submit.

Which data removal service is better?

If you’re looking for the best data removal service and Incogni and Onerep are your final two, you’ve filtered the market well.

In a direct comparison, once you add up coverage level, geographic reach, account security, and the credibility factor, Incogni wins out. It covers more data brokers, operates internationally, and has completed an independent assurance assessment by a third-party auditor. For most people comparing data removal services, particularly those outside the United States but those within it too, that’s enough to put Incogni in pole position.

But that doesn’t push Onerep off the table. It remains strong on several fronts, particularly when it comes to quick first scans and detailed, evidence-heavy reporting. However, when you set those strengths against Incogni’s wider broker coverage, international availability, independent assurance assessment, and the reputational concerns linked to Onerep’s ownership, Incogni just looks to be the more rounded pick.

And if you’re still unsure and want to work out exactly which service is the better call for your situation, the scenarios below show when Incogni or Onerep makes more sense.

Choose Incogni if…

• You want the more complete option. 
• You want broader coverage and do not want your results limited by a smaller data broker site list.
• You want a service that can work across multiple jurisdictions, even if you currently live only in the United States.
• You live outside the United States, move between countries, or travel.
• You value independent auditing and third-party approvals.

Choose Onerep if…

• You care most about speed to first results and want a quick snapshot of where your profiles appear on covered data broker sites.
• You prefer evidence-heavy reporting in the dashboard, including visual confirmation and source links.
• You have a family of six (Incogni’s family plan maxes out at five people).