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What is artificial intelligence (AI)? Definition, application, and careers

Artificial intelligence is a technology that enables computer systems to perform tasks that typically require human capabilities. AI can analyze data, recognize speech, translate languages, and make decisions. At its core, AI is about teaching computers to learn from experience and improve over time — similar to how our brains work, but with far greater speed and scale. But artificial intelligence is also a field of computer science focused on understanding and building intelligent systems. This dual role — both as a technology and a scientific discipline — is important to grasp before going into the specifics of how AI works.

Mar 14, 2025

12 min read

What is artificial intelligence (AI)? Definition, application, and careers

The definition of artificial intelligence

Artificial intelligence is a field of computer science focused on developing machines that can perform tasks normally requiring human intelligence. These tasks include reasoning, problem-solving, perception, language understanding, and learning.

At a technical level, AI systems process large volumes of data, recognize patterns, and make decisions based on these patterns. Machine learning (ML), a subset of AI, allows computers to improve at tasks over time without explicit programming. This connection between AI and learning is what makes it so powerful — and also what leads to its rapid development.

How does artificial intelligence work? 

Artificial intelligence technology uses data, algorithms, and computational power to simulate human-like intelligence. The details vary across different AI techniques, but the fundamental idea is simple: Feed machines large amounts of data, let them find patterns, and teach them to make decisions based on what they've learned. The goal is to enable machines to perform tasks that usually require human cognitive abilities — like learning, reasoning, problem-solving, perception, and understanding natural language.

Ai’s decision-making process follows some basic steps:

  1. 1.Data collection. AI systems ingest massive amounts of data, from structured datasets to real-time inputs like voice commands or images.
  2. 2.Data processing. Algorithms analyze patterns in the data, identifying trends and making predictions.
  3. 3.Learning and adaptation. Machine learning models improve with experience, refining their outputs based on past performance.
  4. 4.Decision making. AI applies logic and probability to select the best action, often in real time.
  5. 5.Feedback loop. AI systems continue learning from new data, making them more accurate over time.

Some AI tools rely on straightforward rule-based logic, while others, like neural networks, are built to mimic how the human brain processes information. These networks power deep learning, allowing AI to tackle complex tasks like facial recognition, language translation, and content creation.

Types of artificial intelligence 

While AI is often represented in popular culture with futuristic robots and sentient machines, the reality is more grounded (for now). Based on its capabilities, AI is generally categorized into three main types.

  • Narrow AI (weak AI) is designed for specific tasks like language translation, recommendation systems, or self-driving car navigation. Most AI today falls into this weak AI category.
  • General AI (strong AI) is a hypothetical form of artificial intelligence that can understand, learn, and apply knowledge across various tasks — just like a human. It remains a theoretical goal rather than a reality.
  • Super AI is the concept of an AI surpassing human intelligence across all fields, including creativity and problem-solving. This type of AI is still in the realm of science fiction.

Despite all the hype around AI's rapid development, we're still firmly in the narrow AI era. There's no strong AI today capable of matching the full range of human intelligence or performing tasks that require common sense. However, artificial intelligence is used in specialized areas like medical diagnosis, AI-powered search engines, voice or handwriting recognition, and chatbots.

Subsets of artificial intelligence

AI isn't one big system — it's made up of several key subsets, each with its own approach to solving problems and learning from data. These main subsets make AI adaptable to different tasks, from recognizing faces in photos to understanding language.

Machine learning

Machine learning is the engine behind most modern AI applications. Instead of relying on explicit programming to perform specific tasks, ML models learn from data. They identify patterns, make predictions, and improve over time as they process more information. ML is everywhere, from spam filters in your inbox to recommendation algorithms on streaming platforms.

Artificial neural networks

An artificial neural network (ANN) is loosely inspired by the structure of the human brain, but instead of neurons, it uses layers of interconnected nodes. These nodes process data by passing it through different layers, each analyzing and transforming the information in specific ways.

ANNs power many advanced AI applications, from voice recognition to image processing. They're especially good at handling unstructured data, like images, audio, or text, and recognizing patterns that aren't immediately obvious.

Deep learning

Deep learning is a subset of machine learning that uses multiple layers of neural networks — hence the term "deep." These layers allow AI to process data in increasingly complex ways. For example, in image recognition, the first layer detects basic shapes and edges, the next layer identifies patterns like textures or colors, and the deeper layers recognize specific objects like a face or a car.

Deep learning has been a game-changer in AI techniques like natural language processing (NLP), speech recognition, and computer vision.

Expert systems

Expert systems are AI models designed to mimic human decision-making. They work by applying predefined rules and logical frameworks to analyze data and generate solutions. Unlike machine learning models that learn from data, expert systems rely on "if-then" rules created by human specialists. They're commonly used in areas where consistent, rule-based decisions are critical, like medical diagnosis, legal advisory services, and cybersecurity.

Natural language processing (NLP)

Natural language processing (NLP) technology allows machines to understand, interpret, and respond to human language. NLP algorithms can handle tasks like translation, speech recognition, and sentiment analysis. A classic example is spam detection, where AI scans an email's content to decide if it's junk. Today's NLP has evolved into large language models capable of predicting and generating coherent text. It is a key technology behind virtual assistants and advanced communication tools like ChatGPT and Gemini.

Augmented intelligence vs. artificial intelligence

The term "artificial intelligence" often brings to mind science fiction fantasies — think HAL 9000 or Skynet — leading to some pretty wild expectations about what AI can do. To clarify, there's a growing distinction between artificial intelligence and augmented intelligence:

  • Augmented intelligence refers to AI systems we have today — designed to enhance human intelligence rather than replace it. These systems may help people make better decisions, work more efficiently, and handle complex data faster than they could alone. Think of it as a smart assistant, not an autonomous overlord.
  • Artificial intelligence is usually used as a broad term, but in this framework, it refers to systems that aim for autonomy, including the idea of artificial general intelligence (AGI). AGI would be capable of human-like reasoning across any task, potentially leading to the so-called technological singularity — a hypothetical future where AI surpasses human intelligence.

Advantages and benefits of artificial intelligence

AI is delivering real, measurable benefits across industries. From automating tedious tasks to uncovering insights hidden deep in data, AI may make work smarter, faster, and more efficient through:

  • Automation. AI can handle repetitive, time-consuming tasks, often freeing people to focus on more complex work.
  • Data analysis. AI can analyze massive datasets in seconds, which would take humans days or weeks. It can spot patterns, trends, and outliers that help businesses make data-driven decisions.
  • Enhanced security. AI in cybersecurity helps detect suspicious activities, flag potential threats, and respond to cyberattacks in real time — often faster than human security teams.
  • Healthcare advancements. In healthcare, AI supports early disease detection, predicts patient outcomes, and helps create personalized treatment plans.
  • Improved customer experience. AI-powered chatbots and virtual assistants are meant to provide fast, consistent customer support around the clock. They may answer FAQs, track orders, and troubleshoot issues, often freeing human agents to tackle more complex problems.
  • Cost reduction. By automating tasks and optimizing workflows, AI can reduce operational costs. It may minimize the need for manual labor in repetitive roles, cut down on errors, and improve resource allocation — all of which boost the bottom line.

Risk of artificial intelligence

While AI technologies offer plenty of benefits, they also introduce new risks that businesses, governments, and individuals can't afford to ignore. Moving fast is often necessary in tech, but with AI, speed without caution can create serious problems, such as:

  • Job displacement. As more tasks become automated in industries like marketing, healthcare, and finance, some roles are at risk of becoming obsolete.
  • Bias in AI models. AI isn't inherently biased, but it learns from data — and data often reflects human biases. If the training data is skewed, the AI's decisions will be too.
  • Security threats. Malicious use of AI, such as deepfakes and automated hacking, poses serious risks. As AI tools become more accessible, the risk will only grow, making cybersecurity an ongoing arms race.
  • Lack of transparency. Some AI systems operate as "black boxes," which means even the people who built them can't fully explain how they make decisions. This is especially true for deep neural networks, where the relationships between inputs and outputs involve layers of intricate, non-linear computations.
  • Ethical dilemmas. AI's growing role in decision-making, particularly in sensitive fields like law enforcement and healthcare, creates serious ethical challenges. The fast growth of generative AI has also sparked debates around misinformation, data privacy, and AI hallucinations.

AI training models and applications

AI training models are the foundation of artificial intelligence. They learn from data to perform specific tasks and improve as they process more information. The quality and diversity of this data play a huge role in how effective AI applications can be.

AI training models

AI learns in different ways, depending on the problem it's trying to solve. The three main types of training models are:

  • Supervised learning. AI learns from labeled datasets — think of it like studying with an answer key. The system is shown examples with the correct answers, then tries to predict outcomes on new, similar data. This approach is common in tasks like image recognition and spam detection.
  • Unsupervised learning. Here, AI identifies patterns and relationships in data without predefined labels. This method is used in customer segmentation, anomaly detection, and recommendation systems.
  • Reinforcement learning. Think of reinforcement learning as learning through trial and error. AI makes decisions, receives feedback in the form of rewards or penalties, and adjusts its strategy to maximize success. This is how AI systems master games like chess, control robots, or manage unpredictable environments like traffic systems.

Application of AI 

AI is already transforming various industries, opening up new possibilities. AI is making an impact in key areas, such as:

  • Healthcare. AI in healthcare supports diagnostics, analyzes medical images, and helps personalize treatment plans. It can spot patterns in data that may escape even the most experienced doctors, which may lead to earlier diagnoses and better outcomes.
  • Finance. AI helps detect fraud, assess risk, and optimize investment strategies. It can analyze transaction patterns in real time, flagging suspicious activities faster than traditional systems.
  • Retail. AI technologies power recommendation engines, predict consumer behavior, and optimize supply chains.
  • Transportation. AI can improve route planning, enhances safety features, and reduces fuel consumption. It's the “brains” behind self-driving cars and smart traffic management systems.
  • Cybersecurity. AI is considered a game-changer for detecting and responding to threats in real time. It analyzes network activity, identifies suspicious patterns, and flags potential breaches — often before humans notice something's wrong.

Jobs and careers in artificial intelligence

AI is not only reshaping industries but creating an entirely new job market. As AI and machine learning continue to expand into everything from healthcare to finance, the demand for skilled professionals is growing fast. Some of the most in-demand careers in the field of AI include:

  • Machine learning engineers. They design and build models that learn from data, improving their performance without human intervention.
  • Data scientists. They analyze complex datasets to uncover patterns, generate insights, and build predictive models.
  • AI research scientists. They develop new algorithms, explore advanced machine learning techniques, and drive innovation in the field.
  • AI ethics specialists. As AI's influence grows, so do ethical challenges. These professionals ensure AI technologies are fair, unbiased, and transparent, tackling issues like data privacy, algorithmic bias, and responsible AI governance.
  • Natural language processing engineers. They develop AI systems that understand and generate human language, powering technologies like voice assistants, chatbots, and real-time translation tools.
  • Computer vision engineers. They teach machines to interpret and process visual data from images and videos. Their work is critical in facial recognition, autonomous vehicles, and medical imaging.

Breaking into the field of AI often requires a strong foundation in data science, computer science, or related areas. While many roles prefer candidates with advanced degrees, practical skills in programming (Python is a must), machine learning frameworks, and data analysis can be just as valuable.

What does the future hold for artificial intelligence? 

AI techniques are evolving fast — faster than most technologies we've seen before. While it's hard to predict exactly where this is headed, a few trends are already shaping the future of AI:

  • Smarter AI-human collaboration. Expect AI to handle the repetitive stuff, freeing humans to focus on creativity, critical thinking, and problem-solving.
  • A stronger focus on AI ethics. As AI becomes more influential, questions around bias, fairness, and accountability will take center stage. The push for transparent, ethical AI systems, including generative AI, is becoming an integral part of AI development.
  • Advancements in general AI. While today's AI is great at specific tasks, the race toward systems that can think and learn across a wide range of activities is ongoing. We're not there yet, but research is pushing the boundaries.
  • Greater AI integration. From personalized healthcare to smart cities, AI is expected to become woven into our daily lives. Some experts think it will become part of the infrastructure we rely on without even thinking about it.

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blog author Ruste

Rustė Tervydytė

A certified geek, Ruste approaches every cybersecurity topic with curiosity and a knack for breaking down complex concepts. She's on a mission to make cybersecurity accessible, practical, and even a bit fun for readers.