43% of Americans do not change their passwords immediately after a site they use is breached
More people are working and learning online than ever before, opening the door for breaches, scams and ransomware attacks. Despite this increase in risk, Americans appear to have grown comfortably numb to protecting themselves online with nearly half (43%) of Americans saying they do not change their passwords immediately when a site they frequent often is breached.
A 2021 Password Security Study of over 1,000 American adults from NordVPN found that over half (52%) of Americans log in to social media sites such as Facebook, Twitter and Instagram daily followed by daily logins on:
Despite daily logins across our social media and computing devices, only about half of Americans (57%) change their passwords immediately after a site they frequent has a data breach, followed by 25% who change their passwords within a week or two, 10% within a few months, and 8% who never do. When it comes to sites Americans rarely visit, less than half (43%) change their passwords immediately after a data breach followed by 33% within a week or two, 14% within a few months, and 10% who never do.
However, when it came to financial institutions, Americans were less forgiving with 45% of Americans reporting they would stop using a finance or banking site if it had a breach that affected their credentials.
“Massive data breaches regularly expose passwords, emails, and other personal information and as more are working from home than ever before, we have seen a sharp increase in these attacks,” stated Daniel Markuson, digital privacy expert at NordVPN. “However, your data is only as secure as your password for many sites and if users aren’t taking precautions, it only increases the risk of your data being exposed.”
For most people, having assurance their passwords are secure isn’t as important as it should be with only 17.3% of Americans saying they’d give up social media entirely to ensure they were fully secure (unhackable) online along with other vices such as:
Tips for Securing Your Passwords:
Propeller Insights is a full-service market research firm based in Los Angeles, using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions. Propeller conducted its national online survey for NordVPN of 1,007 U.S. adults between January 2-6, 2021. Survey responses were nationally representative of the U.S. population for age, gender, region and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.
NordVPN is the world’s most advanced VPN service provider, used by over 14 million internet users worldwide. NordVPN provides double VPN encryption, malware blocking, and Onion Over VPN. The product is very user-friendly, offers one of the best prices on the market, has over 5,000 servers in 60 countries worldwide. One of the key features of NordVPN is the zero-log policy. For more information: nordvpn.com.