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Domain tasting

Domain tasting definition

Domain tasting is buying a domain and testing its profitability. The testing period is usually around five days and allows you to assess the domain's potential to generate income before committing to a long-term registration fee. If you decide that a domain is unprofitable, it can be returned without cost or for a minimal fee.

How domain tasting works

The Internet Corporation for Assigned Names and Numbers (ICANN) and other registries often offer a grace period during which you can cancel the registration of a domain and receive a full or partial refund. Some domain tasters exploit this grace period to temporarily register many domains, test them for commercial viability, and keep only those that show promise.

Domain tasting surged in popularity in the early 2000s when internet marketing and search engine optimization first became popular. It peaked when registrants discovered they could generate significant revenue through ads on these temporary websites. Unfortunately, domain tasting often led to cybersquatting — high-value domain names were hoarded, depriving legitimate businesses and individuals of relevant domains.