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Most of us spend nearly a third of our lives looking at devices

NordVPN's research reveals what we like to do online the most.

hero research device laptop female magnifying glass

What does our online life look like?

NordVPN began surveying citizens of different countries to learn about people’s digital habits. We’ll continue to update the numbers as more results come in. Here’s what we’ve found out so far.

How much time we spend online

What we do online

Online shopping

Country

Time spent per week (hours:mins)

kr
kr

South Korea

4:39

tw
tw

Taiwan

4:27

br
br

Brazil

3:40

au
au

Australia

3:18

de
de

Germany

2:32

sg
sg

Singapore

2:32

ca
ca

Canada

2:31

nl
nl

Netherlands

2:12

es
es

Spain

2:05

us
us

USA

2:05

gb
gb

United Kingdom

2:04

fr
fr

France

1:45

pl
pl

Poland

1:44

lt
lt

Lithuania

1:13

jp
jp

Japan

1:05

se
se

Sweden

0:38

Key findings

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degbusca
nlplltse
kotwsges

Who is addicted to the internet the most?

Could you spend the day without going online?

More than half of the respondents in the UK admitted that they couldn’t go a day without using the internet, even though Brits are in the bottom half when it comes to internet usage. Right behind them is Taiwan, one of the top countries when it comes to time spent online.

web graph life online

What do we reveal online?

Since a lot of our time takes place online, some of our real life inevitably bleeds into the digital one. So what type of information about us is on the web?

How do you stay safe?

With a third of our life taking place on the internet, securing your online activities is becoming more and more important. If you lock your doors, why not take the same precautions on the web?

Learn about cybersecurity

Once you know where you like to spend your time online and what the associated risks might be, you’ll be ready to find the right cybersecurity solutions. And don’t forget to keep an eye out for new emerging threats.

Get cybersecurity tools

Spend a lot of time surfing the net? Maybe a more secure browser is the right tool for you. Have a lot of online accounts? A password manager like NordPass is your best bet. If you send lots of files back and forth, get an antivirus or a secure cloud storage program like NordLocker.

Use a VPN

A VPN is one of the most comprehensive and broadly applicable online security tools you can get. It encrypts all of your online activities, so the ⅓ of your life is protected.

Stay vigilant

If you get an email warning you that someone hacked your account, don’t be so fast to click on the link. It might be phishing. Be careful about the apps you download on your devices, and think twice before posting any personal information online.

Methodology

NordVPN commissioned the survey, and Norstat conducted it in most countries studied. Quotas were placed on age, gender, and place of residence. The amount of average time online per lifetime was calculated based on the average lifespan of each country.

Each online activity was measured separately. So if, for example, someone listens to music and scrolls through social media simultaneously, both are counted as separate activities despite happening at the same time.

Time of the study

Since this is an ongoing study, the dates of when the surveys were conducted differ. In the USA and Australia, the survey took place between June 26 and August 2, 2021. In Canada, the Netherlands, and Poland, the survey was conducted between August 23 and 30, 2021. In Lithuania, the survey took place between June 22 and 30, 2021. In Taiwan, the survey took place on September 19-26, 2021. In the UK the survey was conducted between April 1 to April 6, 2021.

In Japan and South Korea, the survey took place between November 15 and 19, 2021. In Sweden, the survey took place from November 22 to 29, 2021. In Brazil, it was conducted between January 3 and 4, 2022. In Singapore, between January 11 and 18, 2022.

Number of respondents

The number of respondents per country varied between 1,000 to 1,003, with the exception of the UK (2,000 respondents), Spain (900 respondents), South Korea (964 respondents), and Singapore (800 respondents).

Age of the respondents

Respondents from all countries were 18- to 74-year olds, except for Taiwan and South Korea. Since there was a lack of willing respondents in the older age groups, Taiwan’s target audience was younger. The survey’s target group was residents of Taiwan aged 18-55, and the sample was taken from national internet users. In South Korea, the respondents were aged 18-54.

Survey company

Norstat carried out the surveys in Germany, France, Spain, the United States, Australia, Canada, the Netherlands, Poland, Taiwan, and Lithuania. Cint conducted the surveys in Japan, South Korea, Brazil, and Singapore. The UK’s survey was conducted by OnePoll and with a larger pool of respondents. OnePoll surveyed 2,000 respondents. Respondents were targeted on a nationally representative basis for age, gender, and region.

Wanna learn more about our digital life?
Check out our other research!

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Cyber Risk Index

We collected and analyzed data from 50 countries to determine their vulnerability to cybercrime. We wanted to find out what factors put internet users at greater cyber risk and how likely people from different parts of the world are to become victims of cybercrime.

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Thousands of users tested their cybersecurity-savvy. Find country rankings and average scores in different demographics.

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Parental monitoring apps

We looked into the top 4 parental monitoring apps. We analyzed how they work, their trends, and what problems these apps can create.

Want to know more?

Contact us directly at press@nordsec.com.