Annoying ads usually make your browsing experience way worse. They clutter large parts of websites, slow downloading speeds, and might be sources of malware. So it’s no wonder ad blockers are so popular, people want to block ads where they can. However, there are several factors to take into account when blocking ads.
Oct 09, 2019 · 4 min read
An ad blocker is any app (usually a browser extension) that removes advertising material, including intrusive ads, from websites. While a site is loading, the ad blocking software checks the domain names of the elements loading on the web page against massive blacklists. If any site component is flagged as advertising material, the ad blocker stops it from loading.
After the page content is displayed, the ad blocker looks for elements that meet certain rules, e.g., images in common banner dimensions, and hides them from the screen.
The good thing about blocking annoying ads is that it significantly improves your browsing experience by removing intrusive ads, video ads, and tons of content that doesn’t interest you at all. However, there are more benefits of installing ad-blocking software:
With an ad blocker turned on, you can finally read your favorite articles, watch Youtube videos, and browse in peace without flashy ads popping up on your screen. However, publishers don’t get paid for ads that don’t reach you. That's why some publishers will unfortunately invest in intrusive ads.
Sometimes, the content you are used to accessing for free is actually paid for by ads – and advertisers only pay for ads that get served. If an ad doesn’t appear on your mobile or desktop screen because you blocked it, the site you love to read simply won’t get paid if you block ads.
Publishers, of course, try their best to find ways around ad blocking. Some of them produce sponsored content, while others offer paid subscriptions or ask you politely to whitelist their website or pause your ad blocker for a while. Some even prevent readers from accessing their content if an ad blocker is turned on. Blocking ads can unfortunately hurt some publishers.
Ads can be intrusive and annoying, but they are also the reason some of your favorite websites and online services exist. Ad blocker statistics show that they are generally worth it, but you can also consider shutting them off while browsing reputable sites you’d like to support. They may be aggravating, but some annoying ads here and there will help your favored publishers.
Ad-block software is not fool-proof protection and might not work in the following cases:
Here are a few ways to block Twitch ads:
As there is a wide variety of ad-blocking programs and browser extensions available, here are a few aspects to pay attention to when choosing the right one:
Another option is to get a VPN (Virtual Private Network) with a built-in ad blocker that prevents ads from following you online and keeps your browsing activity safe at the same time.
NordVPN’s CyberSec technology efficiently blocks suspicious domains so that no malware or other cyber threats can infect your device. It also effectively blocks annoying ads on mobile. On top of that, it will hide unwanted pop-ups, autoplay video ads, and other advertising material the moment you enter a website. Just make sure you download our VPN for android from our official website as it no longer blocks ads if downloaded from Google Play store due to Google’s policies.
Try NordVPN's CyberSec feature to make your browsing smoother. We also offer 30-day money-back guarantee policy.