Cybersecurity expert, CMO at NordVPN Toma Sabaliauskienė.

Toma Sabaliauskienė

Cybersecurity expert, CMO at NordVPN

Toma Sabaliauskienė is the chief marketing officer (CMO) at NordVPN. Over the last ten years, she has led an international team of more than 400 marketing specialists, helping to turn Nord Security’'s flagship product, NordVPN, into the most popular brand in its market. With a background in computer science and extensive industry experience, Toma possesses deep expertise in the evolving fields of cybersecurity and online privacy.

Toma oversees all aspects of Nord Security's marketing, design, and brand communications across the product family. With a strong focus on performance marketing, she drives demand and customer retention across multiple channels.

By balancing the creative and analytical sides of marketing, Toma has united 18 marketing departments around shared goals and collaboration. With their help, Toma keeps NordVPN’s marketing campaigns and strategies flexible, fast, and focused.

Education

  • BSc in computer science, Vilnius University

Areas of expertise

  • Cybersecurity

  • Performance marketing

  • Brand strategy and communications

  • Customer retention and lifecycle marketing

  • Marketing leadership

  • Digital marketing channels

  • Marketing analytics and data-driven decision-making

  • Design and creative direction

  • Angel investing

Posts from Toma Sabaliauskienė

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