Did you know that your phone has a secret identifier every advertiser wants to get their hands on? It’s called an advertising ID, and it helps tech giants, advertisers, and third parties track your mobile app activity. However, it only takes a few moments to take your privacy back, so read on.
An advertising ID is a user-resettable identifier assigned to you by your mobile device or operating system. Android users will be provided with an ID by Google Play while iPhone owners will get theirs from iOS. These IDs are similar to cookies and are used for advertising purposes.
They can help developers track your movement and mobile app usage. This information can then be shared with (or sold to) advertisers and third parties who will flood you with targeted ads.
Advertising IDs might not sound malicious. They’re only used to serve personalized ads – what’s wrong with that? However, there are a few reasons why you should opt-out of ad ID personalization.
However, you can disable or reset your ID in a few clicks and go back to being (almost) anonymous. Note: limiting ad tracking settings only work on apps, not for websites you visit via browser. And resetting your ID won’t get rid of ads; they just won’t be personalized because they won’t have your data.
1. Go to Settings and scroll down to Privacy.
2. Click on Advertising.
3. Click Reset Advertising Identifier to clear the data collected about you. Then slide the button to the left right to Limit Ad Tracking to turn it on.
1. Go to Settings and scroll down to Google Services & preferences.
2. This will open your Google account. Click on Ads.
3. Now click on Reset advertising ID. Then slide Opt out of Ads personalization to the right to disable Android advertising ID.
1. Go to Settings and select Privacy.
2. Slide the button underneath Let apps use advertising ID to make ads more interesting to you.
Unfortunately, your advertising ID isn’t the only piece of data used to track you or serve you ads. To keep your browsing habits from tech giants and advertisers, try the following.
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