What is the cookie banner hider feature?
The cookie banner hider is a built-in feature of NordVPN’s next-gen antivirus that reduces disruptive consent prompts from websites, so you spend less time interacting with cookie banners. It also prevents cookie pop-ups from reappearing after you switch to private or incognito mode, or after clearing your cookies.
This feature is part of what we call a next-gen antivirus — a comprehensive digital threat protection suite that also includes the ad blocker and tracker blocker. Together, these tools limit unwanted tracking and reduce ad exposure to support a cleaner, less intrusive browsing experience.
The cookie banner hider works across major browsers on both macOS and Windows devices.
How does the cookie banner hider work?
NordVPN’s cookie banner hider operates automatically when you visit a website. When it detects a consent banner, it uses third-party open-source lists to determine whether to select “Accept,” “Reject,” or another available option. The feature then emulates that selection without requiring manual input from you.
DISCLAIMER
The cookie banner hider may not work on all websites. The method it uses and the outcome vary by site — the feature doesn’t guarantee that all tracking or cookie data collection will be blocked. You can turn off this feature at any time in the app settings.
Also, be aware of the following:
- Legal opt-out rights. In some regions, including the US, Canada, and Australia, suppressing consent banners may affect your ability to opt out of tracking under local privacy laws.
- Website functionality. Suppressing a consent banner may affect how some websites behave or display content.
How to turn on the cookie banner hider
The cookie banner hider is not enabled out of the box. Managing cookies on the internet is a personal choice, so if you’d prefer a more convenient browsing experience with fewer banner interruptions, you can turn the feature on in the NordVPN app.
To turn it on:
- 1.Open the NordVPN app.
- 2.Click the shield icon labeled “Scam, phishing, and malware protection.”
- 3.Select “Advanced settings.”
- 4.Under the “Ad and tracker blocker” section, tap “Cookie banner hider.”
PRO TIP
For more information on how cookies work and how to manage them independently, check NordVPN’s guide on how to enable or disable cookies.
What are cookie consent banners?
Cookie consent banners are pop-ups or overlays that appear when you visit a website. They inform you about the types of cookies the site uses and ask you to accept, reject, or customize them.
The choices a banner presents depend on which types of cookies a site uses. Cookies fall into several categories, each serving a different purpose:
- Essential cookies keep a website’s core features running, such as staying logged in or completing a purchase. These are typically first-party cookies, set directly by the website you’re visiting. Some essential cookies may be exempt from consent requirements under certain privacy laws because they are strictly necessary for basic website functionality, but websites must still disclose their use.
- Analytics and performance cookies collect data about how visitors use a site, such as which pages they visit and how long they spend on each. Website owners choose which analytics tools to use, either building their own or integrating third-party services. When they use a third-party service, its scripts run on the site, collect data through cookies and other tracking methods, and send that data back to the provider.
- Functional cookies remember your preferences, like your language or region setting. These are typically first-party cookies.
- Targeting and advertising cookies track behavior across websites to build interest profiles. Ad networks then use these profiles to serve personalized ads. These are almost always third-party cookies, set by ad networks rather than the site you’re on.
Cookie banners reappear because websites store your consent with cookies. If you browse in incognito mode or clear your cookies regularly, the site has no record of your previous choice, so the prompt recurs.
IMPORTANT
NordVPN’s cookie banner hider only activates when a cookie consent banner is displayed. Banners appear primarily in jurisdictions around the world where data privacy laws require them. These laws require websites to inform users about cookies and third parties on a website and to give them control over their data.
Requirements differ by country — some laws require opt-in consent, where cookies can’t be used without the user’s active agreement, while others allow opt-out, where cookies may be used unless the user chooses to stop them.
Where no banner is shown, the feature won’t block cookies because it works by suppressing consent prompts, not by enforcing technical cookie blocking. As noted above, the operation and effect of the feature may vary by website, legal regime, and website functionality.
Benefits of auto-dismissing cookie consent banners
The cookie banner hider addresses a common frustration in online browsing — consent banners that interrupt your session every time you visit a new site. These are the changes you’ll notice when the feature is active:
- Faster access to content. You reach the page you’re looking for without stopping to interact with an overlay first.
- No repeated prompts. The banner doesn’t reappear when you browse in private or incognito mode, or after clearing your cookies.
- No manual banner management. The feature handles consent banners automatically once you turn it on. No further input needed.
- Cleaner browsing interface. Consent pop-ups don’t interrupt your reading or viewing experience.
Get straight to the content.
Browse with fewer interruptions with the cookie banner hider.