How to successfully monetize your traffic with NordVPN
Everything you need to know about the NordVPN Affiliate Program.
Table of contents
Great conversion rates with top commissions.
Your earnings depend on the sales you drive — and NordVPN has a significantly higher conversion rate than similar products. We pay for traffic from all around the world and offer some of the best commissions in the VPN market, with premium commissions offered to top partners.
Your commission
| | 1-month offer | All other plans |
|---|---|---|
New sign-up | 100% | 40% |
Renewal | 30% | 30% |
We help you earn your commission
We want you to succeed. Your Partnership manager will support you at all times, you’ll get regular updates on cybersecurity trends, and receive all the help you need to integrate NordVPN into your content.
NordVPN content support
Our experts will help you with SEO, design, and CRO challenges.
Dedicated landing page
We provide a landing page optimized for conversion.
TV and YouTube ecosystem
We’ll drive demand through other channels, increasing your conversion rates.
Pick the benefits that matter to your audience
A next-gen antivirus
Anti-scam: Regular VPNs don’t warn you about possible scams or protect you against fake web stores — but NordVPN’s next-gen antivirus does.
Anti-phishing: Don’t let a misclick turn into a misfortune. NordVPN utilizes a proprietary machine learning model to block phishing sites before they can cause harm.
Anti-malware: Proactively scan downloading files for malware and remove them if they’re dangerous.
Anti-tracking: Browse with more privacy and speed by blocking intrusive online trackers and annoying ads.
Scam call filtering: Our Call Protection flags potential scam calls before you answer, letting you safely ignore them. Call Protection can also automatically block detected scammers and telemarketers for a simpler, quieter life.
The most advanced VPN
Change your virtual location. Thousands of servers across 224 locations.
Great for streaming. Do not let paid subscriptions go to waste — watch your home content while you travel.¹
Amazing speed. NordVPN is the fastest² VPN out there.
Protection for the whole household. Install NordVPN on your router to secure every device on your network with encryption.
Advanced encryption. Shield your online activities from your ISP or hackers monitoring your connection.
No-logs policy. Browse with peace of mind — NordVPN does not track your online activity.
Meshnet. Use Meshnet to link up devices for secure file sharing and LAN gaming.
The all-in-one digital security app³
One subscription, multiple tools: Depending on your plan and operating system, one subscription gets you access to multiple essential security features, like the world’s most advanced VPN and a next-gen antivirus.
Protection from everyday threats: Use the tools included in your NordVPN plan to better protect yourself against common online threats like phishing attacks, malware, and scams.
Early warnings against attack: NordVPN’s Dark Web Monitor™ will immediately alert you if your leaked data appears on dark web marketplaces, giving you time to change the locks of your digital home.
Available on all major platforms: Enjoy the same intuitive interface on all your devices with dedicated NordVPN apps and full access to our next-gen antivirus features on Macs and PCs.
Up to 10 devices protected: Log in to NordVPN with the same account on your laptop, smartphone, tablet, or smart TV.
Scam call filtering. NordVPN’s call and message protection will flag potential scam texts and calls before you answer, letting you safely ignore them.
NordVPN is trusted by independent experts
PCMag opens in a new tab: “Excellent,” Editors’ Choice VPN for two years in a row.
Forbes opens in a new tab: The best VPN overall.
TechRadar opens in a new tab: The best VPN overall.
TechAdvisor opens in a new tab: The best VPN overall.
Comparitech opens in a new tab: The best VPN overall.
Tom’s Guide opens in a new tab: Top pick for most people.
Best of all? There is no risk in buying NordVPN.
We offer a 30-day money-back guarantee — all first-time buyers can get a full refund within 30 days of purchase. We accept all major payment methods, including cryptocurrencies.
Why choose NordVPN?
See how we compare to the other VPN providers.
| Features |  |  |  |  |  |
|---|---|---|---|---|---|
| Connection speed1 | 6730+ Mbps | 2220+ Mbps | 3320+ Mbps | 1600+ Mbps | 2320+ Mbps |
| Covered locations | 224 | 105* | 63* | 122* | 96+ |
| Specialty servers | | | | | |
| Dedicated IP | | | | | |
| Malware scan for downloads | | | | | |
| Alerts about leaked credentials | | | | | |
| Tracker and ad blocker | | | | | |
| Malicious site detection | | | | | |
| App vulnerability scanner | | | | | |
| AI-powered threat detection | | | | | |
| 24/7 customer support | | | | | |
1Overall network performance according to research by AV-Test. For details, read the full report opens in a new tab.
*Represents the number of countries that the provider covers with its VPN servers. The number of different locations covered within those countries (cities, regions, counties, etc.) is not disclosed.
The information in this comparison table was last verified on September 3, 2025, using the official websites of the compared VPN service providers, with the United States as the primary reference location, and is subject to change at any time. The table reflects the highest-tier plans offered by each provider. Plan details, such as pricing or subscription length, may vary and are subject to change over time. NordVPN is not affiliated with the VPN services it is being compared to.
How to improve your conversion rate
Use a clear call to action
A strong CTA will rally your audience into action. Make it stick — it’s best to repeat CTAs several times throughout the content and use visual props (such as a simple button).
Don’t forget keywords
Using SEO keywords lets you reach beyond your immediate audience, attracting people who could benefit from NordVPN to your content.
How to integrate NordVPN into your content
Listen to your Partnership manager
Your dedicated Partnership manager will provide you with all the info you need and help you get a tracking link.
Pick the right tracking link
Add your link and promo code to content
Insert your unique tracking link, promo code, and a strong call-to-action where appropriate. Your link and promo code should appear in the video itself, at the top of the video description, and in the pinned comment. Do not use additional URL shorteners — the extra redirect prevents us from tracking your traffic and sales effectively.
Follow the legal requirements
Don’t forget to mention that you earn commission through an affiliate program for referring NordVPN in your post, banner, or video. In addition to our legal requirements, make sure that you also follow the guidelines of the platform you’re using.
Get approval from us
Send the unpublished article or a link to your unlisted video for our approval at least 2 business days before going live.
How to get paid for your work
Earn more than $100
We can send you your earned commission when the collected amount exceeds $100.
Make a payment request
Send an email to payments@nordvpnmedia.com. Please note that payments are subject to a 40-day delay due to our 30-day money-back guarantee.
Choose your payment method
We can send the money to you by PayPal, arrange a direct wire transfer, or even pay you in cryptocurrencies.
To recap: The do’s and don’ts
Do...
Introduce NordVPN to your audience (here’s how a VPN works).
Mention that you are using NordVPN yourself.
Highlight 2 or more of NordVPN’s key benefits
Show NordVPN’s website, app, or other assets (found here).
Use your unique tracking URL from the affiliate dashboard.
Focus on how NordVPN helps travelers access the services they already subscribe to back home — not the ones that aren’t available to them.
Mention that NordVPN has a built-in next-gen antivirus, offering protection against malware, dangerous websites, and ads.
Explain how NordVPN combines multiple useful cybersecurity features into one subscription before introducing it as “the all-in-one digital security app.”
Use the following disclaimer whenever you mention “all-in-one app”: “All-in-one” refers to the VPN, scam protection, phishing protection, tracker and ad blocking, and other features available within the NordVPN app, depending on your device and the plan you choose.”
Don't...
Don’t use the keyword NordVPN* (or variations) on Google Ads or other PPC platforms.
Don’t share your direct affiliate link on Facebook (but you can and should share your website address).
Don’t add integrations to prohibited content (see the legal information below).
Don’t mention other VPN services unless it’s objective, truthful, and not misleading comparison-style content.
Don’t discuss piracy, circumvention, bypassing, unblocking, or other ways to illegally stream sports or other protected content.
Don’t say that NordVPN is an antivirus without always clarifying that it is a next-gen antivirus.
Don’t make claims that our next-gen antivirus is a better version of traditional antivirus. NordVPN’s next-gen antivirus is its own thing.
Don’t make it sound like we dropped the VPN.
Don’t use old or obsolete NordVPN assets (all current assets are available here).
Don’t discuss or promote ways for minors to access age-restricted services.
Legal requirements and assets
Prohibited content for integrations
Adult content.
Content that is defamatory, obscene, harassing, torturous, vulgar, invasive of privacy, or racially, ethnically, or otherwise objectionable.
Content that deliberately damages someone’s reputation.
Content promoting circumvention of governments’ or courts’ legal requirements.
Content that promotes piracy, unauthorized torrenting, or bypassing technological protections or otherwise infringes on someone else’s copyright or other rights.
Content that includes other sensitive topics.
Follow the YouTube, FTC, and CMA guidelines regarding influencer/online disclosures:
Country/region specific:
United States: Use terms like “advertisement,” “ad,” and “sponsored.” Find more information in FTC’s Endorsement Guides Concerning the Use of Endorsements and Testimonials in Advertising opens in a new tab and its FAQ opens in a new tab.
European Union: Use the DiscloseMe opens in a new tab tool to find a comprehensive overview of the disclosure hashtags recommended by self-regulatory organizations in each EU member state.
United Kingdom: Use terms like “ad,” “advert,” “advertising,” and “advertisement.” More information in CMA’s Endorsements Guide opens in a new tab and Influencer’s guide to making clear that ads are ads opens in a new tab.
NordVPN assets
All our acceptable promotional material is available here.
Questions? We’re happy to help.
If you need anything, don’t hesitate to contact your partnership manager. We can provide you with an account to test our products and direct you to relevant landing pages. If you need ideas for content, take a look at our blog first.
Unlock exclusive affiliate opportunities across all Nord Security products
When you register for the NordVPN Affiliate Program, you'll get access to affiliate opportunities for all other Nord Security products, including NordPass, Coveron, NordStellar, NordLayer and Saily. For more details on these products, feel free to contact us at affiliate@nordvpnmedia.com.