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Creative, informative, and authentic

How to integrate NordVPN into your podcast.

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Get to know NordVPN with your free subscription

You can’t talk about something naturally without first-hand experience. As a podcast host, you’ll get a complimentary 1-year NordVPN subscription to play around with. Explore the app, try out our features, and see what could be useful for your audience.

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Do it Nord style

They snooze, you lose. Don’t do boring ad reads — do this instead.

Have fun

Do something you would enjoy yourself. Go wild!

Make it personal

Weave an authentic story by speaking about your own experiences with NordVPN.

Be motivational

Drive new users to NordVPN with a strong call to action.

Facts Tell, Stories Sell

People are hardwired to listen to and remember stories — after all, sound activates the part of our brain responsible for emotional processing. As listeners, we often imagine ourselves in the situations you, the podcast host, describe. We listen and ponder how these scenarios would impact our lives if we had to walk in the same shoes.

Stories you tell connect us emotionally, and listeners are far more likely to leave with the story in their mind rather than just vague product features. Use your power of storytelling when creating your NordVPN integration! It’s much more powerful than merely listing things off a script.

Show NordVPN benefits for your audience

We don’t like scripts — and neither does your audience. They know when you’re just reading off a page. To make your integration feel genuine, address the real needs of your audience. If you need more information, have a read through our guide to VPN benefits.

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For everyone

  • Easy-to-use. Connect with 1 click or enable auto-connect for 0-click protection.

  • 8,900+ servers across 130 countries. Change your virtual location easily.

  • Amazing speed. NordVPN is one of the fastest VPNs out there.

  • One NordVPN account can be used on ten devices.

  • Supports every major platform: Windows, Android, iOS, macOS, Linux, and even Android TV.

Add your custom NordVPN URL in the episode description box

Your affiliate URL is HUGE for your performance. Research shows that your integration is five times more likely to succeed if you include the affiliate URL in the episode description box.

Simulcasting on YouTube? Be real.

Your audience can see you, not just hear you. Don’t stare at a script, speak to the camera or your co-host. Spice it up with NordVPN’s visual assets.

Use a strong call to action

Create a unique and compelling integration that drives new users to NordVPN via your affiliate URL. Here’s an example of a strong call to action you can use:

🌏 Get Exclusive NordVPN deal here → https://nordvpn.com/XXX It’s risk-free with Nord’s 30-day money-back guarantee! Link is in the episode description 👍
🌏 Get Exclusive NordVPN deal here → https://nordvpn.com/XXX. It’s risk-free with Nord’s 30-day money-back guarantee! Link is in the episode description 👍

To recap: the dos and don’ts

Dos

  • Introduce NordVPN to your audience (here’s how a VPN works).

  • Mention that you are using NordVPN yourself.

  • Highlight 2 or more of NordVPN’s key benefits.

  • Finish with a CTA.

  • Include your unique affiliate URL.

  • Get as creative as possible!

  • Focus on how NordVPN helps travelers access the services they already subscribe to back home — not the ones that aren’t available to them.

Don'ts

  • Don’t use additional URL shorteners — they interfere with sales tracking.

  • Don’t add integrations to prohibited content (see the legal information below).

  • Don’t mention other VPN services unless it’s objective, truthful, and not misleading comparison-style content.

  • Don’t discuss piracy, circumvention, bypassing, unblocking, or other ways to illegally stream sports or other protected content.

  • Don’t use the keyword NordVPN* (or variations) on Google Ads or other PPC platforms.

  • Don’t discuss or promote ways for minors to access age-restricted services.

Legal requirements and assets