Geo-blocking is a method of restricting access to online content based on the user’s geographical location. This is typically accomplished by using an IP address to determine the user’s location and then blocking access to content that is not available in that region.
Geo-blocking is commonly used by companies and organizations to comply with local laws and regulations or to limit access to content based on licensing agreements.
See also: geotagging, digital footprint
Examples of geo-blocking
- Streaming services such as Netflix, Hulu, and Amazon Prime Video often use geo-blocking to restrict access to certain movies and TV shows based on the user’s location. For instance, some shows and movies may only be available in certain countries due to licensing agreements.
- Online retailers could use geo-blocking to restrict sales to certain countries or regions due to legal or regulatory requirements. For example, some retailers may not sell certain products to customers in countries that have restrictions on the import of those products.
- Some websites may use geo-blocking to restrict access to content or services based on the user’s location. For instance, a news website may only allow users from certain countries to access certain articles or sections of the site.
- Online gambling and gaming websites may use geo-blocking to restrict access to their services based on the user’s location. This is often done to comply with local laws and regulations or to prevent users from countries where gambling or online gaming is illegal.