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What is a rotating IP address, and how does IP rotation work?

A rotating IP address is when your IP changes at set intervals or each time you connect to the internet. As easy as it sounds, rotating IPs might be challenging to comprehend. Read on to learn more about IP rotation, proxy rotation, and its benefits.

What is a rotating IP address, and how does IP rotation work?

What is an IP address rotation?

IP address rotation is a process where your IP address, the unique identifier of your device on a network, changes at scheduled intervals, after a certain amount of requests, or each time you connect to the internet. The IP rotation service can be carried out by your internet service provider (ISP), a VPN, or a proxy service. It aims to keep your online activity from prying eyes, avoid IP blocking, or balance network traffic.

Rotating IPs are often used during processes such as web scraping when a single IP gets blocked due to many requests. In a business context, rotating IPs may be a part of a load-balancing or failover plan.

Why you should consider IP address rotation

IP rotation isn’t just a nifty trick. It’s a potent tool for enhancing your online experience. For instance, random IP rotation can be the key if you are traveling abroad and want to access content only available in your home country. Moreover, rotating IPs might help you avoid personalized ads and provide a more comfortable browsing experience.

IP address rotation may become a game changer for businesses too. Processes like web scraping may lead you to a blocked IP due to too many requests sent to a network. The IP-changing process can help you avoid being blocked by websites.

In short, IP rotation is worth your attention if you seek more control over your online identity, privacy, and better browsing experience.

Methods used to rotate IP addresses

You can rotate IP addresses in several different ways. Let’s look at them a little closer:

  • Pre-configured IP rotation. This method allows you to rotate IPs at set time intervals. Your IP address will change according to your created schedule, providing rotation that can bypass bot detection algorithms.
  • Specific IP rotation. This technique allows you to select what IPs you want to use manually. It will provide you with more control over your expected outcome.
  • Random IP rotation. This method allows you to switch between different IP addresses in your proxy pool randomly. It will prevent you from being detected and blocked by websites.
  • Burst IP rotation. This technique is for those who perform high-level tasks, like data scraping. It provides a new IP address after a specified number of connections.

How do I rotate my IP address?

IP rotation can be done manually, programmatically, and using a proxy rotator. It typically depends on your needs and expected outcome. Let’s take a look at what methods are used to rotate IP addresses:

  • Proxy rotation. Each time you connect to the internet, a proxy tool assigns new IP addresses from the proxy pool. This process is usually used for tasks like web scraping, when multiple system requests may lead to IP blocks.
  • Sticky proxies. A sticky proxy works similarly to a rotating proxy. The difference is that sticky proxies maintain the same IP for a prolonged period. This is especially helpful when carrying out tasks that require session persistence.
  • Time-based rotation. IP addresses are rotated at scheduled intervals — every few minutes, every hour, or any other desired time. This technique lets you balance your IP usage and rotation.
  • Request-based rotation. Request-based rotation swaps your IP addresses after every new request. This is also widely used in web data extraction to avoid IP blocking.
  • Intelligent IP rotation. Some advanced proxy providers offer intelligent IP rotation, meaning the service manages the IP rotation automatically based on the target website’s and client’s behavior. It optimizes the rotation strategy to reduce the chances of being blocked by a target website.
  • VPN rotation. Another way to rotate your IP is by using a VPN. Some VPNs offer a scheduled IP rotation feature for tasks that require high efficiency. However, a VPN IP rotation may slow your operations compared to a proxy rotation because it only assigns one IP address at a time.

Each IP rotation method has its advantages, and the one you choose should depend on your requirements.

What is proxy rotation?

There’s no secret that ISPs rotate IP addresses. However, users may rotate their IP by themselves using various techniques. Proxy rotation may be one of the most common methods to rotate your IP addresses.

A rotating proxy is a proxy server that assigns your device a new IP address for each connection. Each user is given an entry node, which acts as a static IP to which the proxy assigns random IPs from the proxy pool.

Rotating IPs with proxy servers

One of the best ways to maintain secure and convenient online activity is to rotate IPs using proxy servers. This will help you keep your actual IP address secret and allow you to perform seamless data gathering. You have three options to rotate your IPs using proxies. Let’s look closer:

  • IP rotation software. IP rotation software is a tool designed to carry out pre-configured IP rotation. These applications contain a pool of IP addresses you can switch to and hold your actual IP private.
  • IP rotation service. IP rotation service might benefit individuals and companies performing high-level tasks. It might sound similar to IP rotation software, but instead of assigning a new IP from a pool, IP services use backconnect proxies to serve the device.
  • DIY IP rotation. This method requires more technical know-how and knowledge of proxy settings because you need to set up your own proxy servers and manage the IP rotation process. This method offers a high level of flexibility and control but might be too complex to carry out without a previous experience in networking or cybersecurity.

Why rotate proxies?

One of the main proxy rotator purposes is to efficiently facilitate the process of data gathering and prevent websites from blocking a static IP. It helps data scientists and researchers to access vast amounts of data without triggering the anti-scraping mechanisms, which decreases the chance of being blocked while conducting market research.

However, the list of proxy benefits could go on and on. Here are some more examples:

  • SEO. SEO companies and brands rotate proxies to switch IP addresses and stay at the top of search engine results. A rotating proxy allows SEO specialists to check keyword rankings across different locations, giving them ideas for targeted content.
  • Privacy. A rotating proxy helps disguise your online identity and makes it harder for cyberattackers to access sensitive information.
  • Content access. Proxy rotation may help you access your home content while traveling abroad.
  • Ad distribution. Proxy rotation helps marketing specialists to display ads. Proxy imitates users from different places and helps companies display their ads correctly.

Rotating proxies offer more flexibility in the online world, whether you’re a privacy-conscious individual, an ambitious data miner, or a strategic marketer.

What are rotating proxies used for?

Here are some of the most common uses of proxy rotation:

  • Hiding your IP address. Rotating proxy servers offer increased privacy because it changes the user’s IP address, making it much more challenging to track online activities.
  • Web scraping. One of the most common uses of rotating proxies is web scraping operations. Rotating IP addresses enables users to extract large amounts of data from the web by imitating different users, bypassing anti-scraping measures.
  • Bypassing restrictions. Making multiple requests to a server might block you from a website you are extracting data from. Rotating proxies provide the flexibility needed and prevent you from getting blocked due to too many requests.

In short, rotating proxies enhances your web interactions by providing enhanced privacy, facilitating data collection, and enabling seamless access to internet resources.


All in all, IP and proxy rotation serve as vital strategies in today’s digital environment. They work hand in hand to facilitate seamless web interactions. Rotating IP addresses offers an essential layer of online privacy and aims to ensure seamless online experiences.

Whether it is to safeguard your online identity, collect data, bypass restrictions, or reduce the risk of IP blocking, the use cases for rotating IPs are extensive. These tactics are not just for tech enthusiasts or businesses but anyone who values online privacy and data accessibility.

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