Creative, informative, and authentic
How to integrate NordVPN into your podcast.
Get to know NordVPN with your free subscription
You can’t talk about something naturally without first-hand experience. As a podcast host, you’ll get a complimentary 1-year NordVPN subscription to play around with. Explore the app, try out our features, and see what could be useful for your audience.
Do it Nord style
They snooze, you lose. Don’t do boring ad reads — do this instead.
Have fun
Do something you would enjoy yourself. Go wild!
Make it personal
Weave an authentic story by speaking about your own experiences with NordVPN.
Be motivational
Drive new users to NordVPN with a strong call to action.
Show NordVPN benefits for your audience
We don’t like scripts — and neither does your audience. They know when you’re just reading off a page. To make your integration feel genuine, address the real needs of your audience. If you need more information, have a read through our guide to VPN benefits.
Add your custom NordVPN URL in the episode description box
Your affiliate URL is HUGE for your performance. Research shows that your integration is five times more likely to succeed if you include the affiliate URL in the episode description box.
Simulcasting on YouTube? Be real.
Your audience can see you, not just hear you. Don’t stare at a script, speak to the camera or your co-host. Spice it up with NordVPN’s visual assets.
Use a strong call to action
Create a unique and compelling integration that drives new users to NordVPN via your affiliate URL. Here’s an example of a strong call to action you can use:
🌏 Get Exclusive NordVPN deal here → https://nordvpn.com/XXX
It’s risk-free with Nord’s 30-day money-back guarantee! Link is in the episode description ✌️
To recap: the dos and don’ts
Dos
Introduce NordVPN to your audience (here’s how a VPN works)
Mention that you are using NordVPN yourself
Highlight 2 or more of NordVPN’s key benefits
Finish with a CTA
Include your unique affiliate URL
Get as creative as possible!
Don’ts
Don’t use additional URL shorteners as they interfere with sales tracking
Add integrations to prohibited content (see the legal information below)
Mention other VPN services unless it’s a comparison-style content
Use the keyword NordVPN* (or variations) on Google Adwords or other PPC platforms
Legal requirements and assets
Prohibited content for integrations
- Adult content
- Content that is defamatory, obscene, harassing, torturous, vulgar, invasive of privacy, or racially, ethnically, or otherwise objectionable
- Content that deliberately damages someone’s reputation
- Content that includes other sensitive topics
Podcast, YouTube, FTC, and CMA guidelines regarding influencer/online disclosures
- YouTube: Paid promotion disclosure
- YouTube: Creating advertiser-friendly content
- FTC: Endorsement Guides
- CMA (UK): Online endorsement guide