EU Article 13 passed. What happens now?

Article 11 and Article 13 are two EU laws that critics say will cause content platforms to filter their content.

• By making content platforms responsible for users’ copyright violations, the EU’s Article 13 will prompt them to start filtering content. This is impossible to do by hand, especially for large platforms. As a result, websites will most likely use automatic filters to comply. Automatic filters lack the nuance to separate fair use and satire from copyright violations, meaning that innocent content like memes will also be affected.
• The EU’s Article 11 will allow media outlets to charge platforms for hyperlinks that the platforms’ users make. Platforms are likely to respond by blocking those links, making it harder for people to share content online.

What just happened?

On March 26th, the European Parliament voted 348-274 to pass the Copyright Directive, which includes Articles 11 and 13. The directive’s overall goal was to update EU copyright law for the digital age.

Rather than being a direct regulation, the directive is more like a binding order obligating EU countries to pass similar laws within two years. This could lead to chaos as different countries enact different laws, but it is likely that smaller countries will generally follow larger countries’ leads. This will also be the case for content platforms, who will probably comply with the laws of the largest countries in the EU bloc. The result will still probably be a single, shared EU copyright law.

The EU Council will have to pass the law as well, but at this point, it is unlikely that the outcome will change. This means that Article 13 will take effect in March or April of 2021, if countries stick to the two-year requirement.

There’s still some time until member countries start implementing these EU articles and we see how they’ll impact internet use, but the impact may be felt around the world.

Here’s a short video, summarizing what Article 13 means for the internet and its users:

How will EU copyright law change?

It’s too early to say what the consequences of this directive will be with any certainty, but here are some ideas:

• When the EU implemented the General Data Protection Regulation in 2018, some websites chose to temporarily or permanently block EU visitors rather than risk running afoul of the law. The same could happen to EU visitors who want to visit content platforms after the Copyright Directive comes into effect;
• Instead of blocking EU users, some platforms may choose to employ different sets of rules – one for EU users and one for other users. These rules might include filters or sweeping content upload limitations.
• In order to comply with the directive, some platforms may simply decide to implement compliant filters site-wide, regardless of where the visitor is from. If this happens, EU visitors won’t be the only ones affected. The directive would impact the freedom of internet users around the world.

Does Article 13 affect the US?

Article 13 was passed in the EU, so it does not directly affect online platforms in other parts of the world.

Still, it can impact content creators and platforms elsewhere. First of all, it will impact content coming out of the EU that users in other countries might watch. The stricter copyright regulations will also put limitations on memes, videos, quotations and user-generated content. That might make the internet a bit less fun.

Moreover, some American companies may pull their operations from the EU. The precedent could be 2014’s Google News removal in Spain after the latter introduced copyrights for snippets of text. If companies choose to maintain their branches in the EU, this could affect non-EU user experiences as the content they see could be subject to Article 13.

What can you do?

It’s too early to say for sure, as we don’t know exactly how the directive will be implemented and how online platforms will implement those laws. Given how we think the laws might be implemented, here are our tips:

• Use NordVPN. NordVPN allows users to change their apparent location online. If the directive causes websites to block users from the EU (much like the GDPR did for some websites), then a VPN would allow users to continue to browse unhindered. It may also allow users to avoid the heavy-handed filtering systems that might appear.
• Share original content. The filters that critics fear will search for copied content to block. One way to evade them is to post content that has never been posted before. In other words – be creative! Many meme enthusiasts, for example, have started redrawing popular memes by hand as a way to protest Article 13.