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How to successfully monetize your traffic with NordVPN
Everything you need to know about the NordVPN Affiliate Program.
Table of contents
Great conversion rates with top commissions.
Your earnings depend on the sales you drive — and NordVPN has a significantly higher conversion rate than similar products. We pay for traffic from all around the world and offer some of the best commissions in the VPN market, with premium commissions offered to top partners.
Your commission
| | 1-month offer | All other plans |
|---|---|---|
| New sign-up | 100% | 40% |
| Renewal | 30% | 30% |
We help you earn your commission
We want you to succeed. Your Partnership manager will support you at all times, you’ll get regular updates on cybersecurity trends, and receive all the help you need to integrate NordVPN into your content.
NordVPN content support
Our experts will help you with SEO, design, and CRO challenges.
Dedicated landing page
We provide a landing page optimized for conversion.
TV and YouTube ecosystem
We’ll drive demand through other channels, increasing your conversion rates.
How to get your audience interested in NordVPN
NordVPN is essential to online life
Use NordVPN for fast and secure streaming, whether you’re at home or traveling. Enjoy your paid subscriptions from your home country while going abroad.
NordVPN helps to protect users from prying eyes online by changing their IP addresses.
We secure online traffic through encryption, making it hard to spy on or hijack user data.
Available on all major operating systems, including smart TVs and routers.
Our Threat Protection Pro™ feature helps to block malware, ads, malicious sites, and trackers.
NordVPN is trusted by independent experts
PCMag: “Excellent,” Editors’ Choice VPN for two years in a row.
Forbes: The best VPN overall.
TechRadar: The best VPN overall.
TechAdvisor: The best VPN overall.
Comparitech: The best VPN overall.
Tom’s Guide: Top pick for most people.
NordVPN offers an abundance of benefits and features
It’s one of the fastest VPNs on the market.
Our NordLynx protocol (based on WireGuard*) combines top speeds with privacy.
No bandwidth or data limits for VPN traffic.
Connect up to 10 devices at once — protect your whole household with one account.
Choose from thousands of servers across 178 locations — more options to connect and less lag.
Specialty servers tailored to specific needs, such as P2P or extra security.
Threat Protection Pro™ helps to block malicious sites, ads, and trackers for extra peace of mind.
Meshnet connects devices remotely for more secure file sharing, team work, or LAN parties.
*WireGuard is a registered trademark of Jason A. Donenfeld.
NordVPN protects its users
We don’t track user activity.
We use diskless servers, which store no data or configurations on-site.
NordVPN is upgrading to colocated and 10Gbps servers.
The company uses customizable Kill Switch to protect users when their connection is disrupted.
Best of all? There is no risk in buying NordVPN.
We offer a 30-day money-back guarantee — all first-time buyers can get a full refund within 30 days of purchase. We accept all major payment methods, including cryptocurrencies.
Why choose NordVPN?
See how we compare to the other VPN providers.
| |  |  |  |  |  |
|---|---|---|---|---|---|
| Connection speed1 | 6730+ Mbps | 2220+ Mbps | 3320+ Mbps | 1600+ Mbps | 2320+ Mbps |
| Covered locations | 178 | 105* | 63* | 122* | 96+ |
| Specialty servers | | | | | |
| Dedicated IP | | | | | |
| Malware scan for downloads | | | | | |
| Alerts about leaked credentials | | | | | |
| Tracker and ad blocker | | | | | |
| Malicious site detection | | | | | |
| App vulnerability scanner | | | | | |
| AI-powered threat detection | | | | | |
| 24/7 customer support | | | | | |
1Overall network performance according to research by AV-Test. For details, read the full report.
*Represents the number of countries that the provider covers with its VPN servers. The number of different locations covered within those countries (cities, regions, counties, etc.) is not disclosed.
The information in this comparison table was last verified on September 3, 2025, using the official websites of the compared VPN service providers, with the United States as the primary reference location, and is subject to change at any time. The table reflects the highest-tier plans offered by each provider. Plan details, such as pricing or subscription length, may vary and are subject to change over time. NordVPN is not affiliated with the VPN services it is being compared to.
How to improve your conversion rate
Use a clear call to action
A strong CTA will rally your audience into action. Make it stick — it’s best to repeat CTAs several times throughout the content and use visual props (such as a simple button).
Don’t forget keywords
Using SEO keywords lets you reach beyond your immediate audience, attracting people who could benefit from NordVPN to your content.
How to integrate NordVPN into your content
Listen to your Partnership manager
Your dedicated Partnership manager will provide you with all the info you need and help you get a tracking link.
Pick the right tracking link
Add your link and promo code to content
Insert your unique tracking link, promo code, and a strong call-to-action where appropriate. Your link and promo code should appear in the video itself, at the top of the video description, and in the pinned comment. Do not use additional URL shorteners — the extra redirect prevents us from tracking your traffic and sales effectively.
Follow the legal requirements
Don’t forget to mention that you earn commission through an affiliate program for referring NordVPN in your post, banner, or video. In addition to our legal requirements, make sure that you also follow the guidelines of the platform you’re using.
Get approval from us
Send the unpublished article or a link to your unlisted video for our approval at least 2 business days before going live.
How to get paid for your work
Earn more than $100
We can send you your earned commission when the collected amount exceeds $100.
Make a payment request
Send an email to payments@nordvpnmedia.com. Please note that payments are subject to a 40-day delay due to our 30-day money-back guarantee.
Choose your payment method
We can send the money to you by PayPal, arrange a direct wire transfer, or even pay you in cryptocurrencies.
To recap: The do’s and don’ts
Do...
Introduce NordVPN to your audience (here’s how a VPN works).
Mention that you are using NordVPN yourself.
Highlight 2 or more of NordVPN’s key benefits
Show NordVPN’s website, app, or other assets (found here).
Use your unique tracking URL from the affiliate dashboard.
Focus on how NordVPN helps travelers access the services they already subscribe to back home — not the ones that aren’t available to them.
Don't...
Don’t use the keyword NordVPN* (or variations) on Google Ads or other PPC platforms.
Don’t share your direct affiliate link on Facebook (but you can and should share your website address).
Don’t add integrations to prohibited content (see the legal information below).
Don’t mention other VPN services unless it’s objective, truthful, and not misleading comparison-style content.
Don’t discuss piracy, circumvention, bypassing, unblocking, or other ways to illegally stream sports or other protected content.
Don’t use old or obsolete NordVPN assets (all current assets are available here).
Don’t discuss or promote ways for minors to access age-restricted services.
Legal requirements and assets
Prohibited content for integrations
Adult content.
Content that is defamatory, obscene, harassing, torturous, vulgar, invasive of privacy, or racially, ethnically, or otherwise objectionable.
Content that deliberately damages someone’s reputation.
Content promoting circumvention of governments’ or courts’ legal requirements.
Content that promotes piracy, unauthorized torrenting, or bypassing technological protections or otherwise infringes on someone else’s copyright or other rights.
Content that includes other sensitive topics.
Follow the YouTube, FTC, and CMA guidelines regarding influencer/online disclosures:
YouTube: Paid Promotion Disclosure
Instagram/Facebook: Branded Content Policies
TikTok: Branded Content Policy
X: Ads Policies
Country/region specific:
United States: Use terms like “advertisement,” “ad,” and “sponsored.” Find more information in FTC’s Endorsement Guides Concerning the Use of Endorsements and Testimonials in Advertising and its FAQ.
European Union: Use the DiscloseMe tool to find a comprehensive overview of the disclosure hashtags recommended by self-regulatory organizations in each EU member state.
United Kingdom: Use terms like “ad,” “advert,” “advertising,” and “advertisement.” More information in CMA’s Endorsements Guide and Influencer’s guide to making clear that ads are ads.
NordVPN assets
All our acceptable promotional material is available here.
Questions? We’re happy to help.
If you need anything, don’t hesitate to contact your partnership manager. We can provide you with an account to test our products and direct you to relevant landing pages. If you need ideas for content, take a look at our blog first.
Unlock exclusive affiliate opportunities across all Nord Security products
When you register for the NordVPN Affiliate Program, you'll get access to affiliate opportunities for all other Nord Security products, including NordPass, NordProtect, NordStellar, NordLayer and Saily. For more details on these products, feel free to contact us at affiliate@nordvpnmedia.com.