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hero affiliate guide

How to successfully monetize your traffic with NordVPN

Everything you need to know about the NordVPN Affiliate Program.

Great conversion rates with top commissions.

Your earnings depend on the sales you drive — and NordVPN has a significantly higher conversion rate than similar products. We pay for traffic from all around the world and offer some of the best commissions in the VPN market, with premium commissions offered to top partners.

lp affiliate guide great conversion rates

Your commission

1-month offer

New sign-up

100%

Renewal

30%

All other plans

New sign-up

40%

Renewal

30%

We help you earn your commission

We want you to succeed. Your Partnership manager will support you at all times, you’ll get regular updates on cybersecurity trends, and receive all the help you need to integrate NordVPN into your content.

lp affiliate guide contact partnership manager
NordVPN content support

Our experts will help you with SEO, design, and CRO challenges.

Dedicated landing page

We provide a landing page optimized for conversion.

TV and YouTube ecosystem

We’ll drive demand through other channels, increasing your conversion rates.

How to get your audience interested in NordVPN

NordVPN is essential to online life
  • Use NordVPN for fast and secure streaming from legal sites whether you’re at home or traveling. Enjoy the benefits of your paid subscriptions from your home country anyplace, anytime.

  • NordVPN helps to protect users from prying eyes online by changing their IP addresses.

  • We secure online traffic through encryption, making it hard to spy on or hijack user data.

  • Available on all major operating systems, including smart TVs and routers.

  • Our Threat Protection Pro™ feature helps to block malware, ads, malicious sites, and trackers.

NordVPN is trusted by independent experts
  • PCMag: “Excellent,” Editors’ Choice VPN for two years in a row.

  • Forbes: Best VPN Overall.

  • WIRED: Best VPN Product for general use, with noteworthy speed and streaming capabilities.

  • TechAdvisor: Best overall VPN service of 2020, the only product to score a perfect 5/5.

  • Comparitech: #1 compared to others in speed, streaming, servers, and security.

NordVPN offers an abundance of benefits and features
  • It’s one of the fastest VPNs on the market.

  • Our NordLynx protocol (based on WireGuard*) combines top speeds with privacy.

  • No bandwidth or data limits for VPN traffic.

  • Connect up to 10 devices at once — protect your whole household with one account.

  • 7100+ servers in 118 countries — more options to connect with less lag.

  • Specialty servers tailored to specific needs, such as P2P or extra security.

  • Threat Protection Pro™ helps to block malicious sites, ads, and trackers for extra peace of mind.

  • Meshnet connects devices remotely for more secure file sharing, team work, or LAN parties.

*WireGuard is a registered trademark of Jason A. Donenfeld.

NordVPN protects its users
  • We don’t track user activity.

  • We use diskless servers, which store no data or configurations on-site.

  • NordVPN is upgrading to colocated and 10Gbps servers.

  • The company uses customizable Kill Switch to protect users when their connection is disrupted.

Best of all? There is no risk in buying NordVPN.

We offer a 30-day money-back guarantee — all first-time buyers can get a full refund within 30 days of purchase, no questions asked. We accept all major payment methods, including cryptocurrencies.

lp affiliate guide 30 day money back guarantee

How NordVPN compares to its competitors

Sometimes, you can just let the facts speak for themselves.

NordVPN
ExpressVPN
PrivateVPN
ProtonVPN
PureVPN

VPN servers

7100+

Not disclosed

Not disclosed

8300+

6000+

Malware scan for downloads

Alerts about leaked credentials

Phishing prevention

Tracker and ad blocker

All data was collected as of September 16, 2024, from the official English-language websites, with the United States as the key location. For additional information or support, please contact us at support@nordvpn.com.

Disclaimer: NordVPN® is not endorsed, sponsored, affiliated with, or associated in any way with the competitors whose products it’s being compared to.

How to improve your conversion rate

Know your audience

Make the integration relevant to your target group with use cases and links to NordVPN landing pages (such as our country pages, or Sports and Streaming sections).

Use a clear call to action

A strong CTA will rally your audience into action. Make it stick — it’s best to repeat CTAs several times throughout the content and use visual props (such as a simple button).

Don’t forget keywords

Using SEO keywords lets you reach beyond your immediate audience, attracting people who could benefit from NordVPN to your content.

How to integrate NordVPN into your content

1. Listen to your Partnership manager

Your dedicated Partnership manager will provide you with all the info you need and help you get a tracking link.

2. Pick the right tracking link

You don’t have to link straight to the order page — depending on your content, we can provide you with tracking links to other pages, such as our Sports or Streaming sections. To see which pages you can use, go to your “Affiliate Dashboard,” then click “Offers” > “All offers” > “NordVPN” > “Landing page.”

3. Add your link and promo code to the content

Insert your unique tracking link, promo code, and a strong call-to-action where appropriate. Your link and promo code should appear in the video itself, at the top of the video description, and in the pinned comment. Do not use additional URL shorteners — the extra redirect prevents us from tracking your traffic and sales effectively.

4. Follow the legal requirements

Don’t forget to mention that you earn commission through an affiliate program for referring NordVPN in your post, banner, or video. In addition to our legal requirements, make sure that you also follow the guidelines of the platform you’re using.

5. Get approval from us

Send the unpublished article or a link to your unlisted video for our approval at least 2 business days before going live.

How to get paid for your work

lp affiliate guide get paid for your work
Earn more than $100

We can send you your earned commission when the collected amount exceeds $100.

Make a payment request

Send an email to payments@nordvpnmedia.com. Please note that payments are subject to a 40-day delay due to our 30-day money-back guarantee.

Choose your payment method

We can send the money to you by PayPal, or arrange a direct wire transfer.

To recap: The do’s and don’ts

Dos

  • Introduce NordVPN to your audience (here’s how a VPN works).

  • Mention that you are using NordVPN yourself.

  • Highlight two or more of NordVPN’s key benefits.

  • Show NordVPN’s website, app, or other assets (found here).

  • Use your unique tracking URL from the affiliate dashboard.

Don'ts

  • Use the keyword NordVPN* (or variations) on Google Adwords or other PPC platforms.

  • Share your direct affiliate link on Facebook (but you can and should share your website).

  • Add integrations to prohibited content (see the legal information below).

  • Mention other VPN services unless it’s comparison-style content.

  • Use old or obsolete NordVPN assets (all current assets are available here).

Legal requirements and assets

Prohibited content for integrations
  • Adult content.

  • Content that is defamatory, obscene, harassing, torturous, vulgar, invasive of privacy, or racially, ethnically, or otherwise objectionable.

  • Content that deliberately damages someone’s reputation.

  • Content that includes other sensitive topics.

YouTube, FTC, and CMA guidelines regarding influencer/online disclosures
NordVPN assets

All our acceptable promotional material is available here.

Questions? We’re happy to help.

If you need anything, don’t hesitate to contact your partnership manager. We can provide you with an account to test our products and direct you to relevant landing pages. If you need ideas for content, take a look at our blog first.

lp affiliate guide we help you earn commission

Not an affiliate yet?

Click the button below, complete the form, and we’ll get in touch. You can also reach us at affiliate@nordvpnmedia.com.